The Loneliness Pandemic
Written by Dr. Simon Lowe
Abstract
In this article I address the problem of increasing loneliness and social difficulties, and its relationship with the internet and smart technology. I assert that this increasing issue stems from a cognitive disconnect between a 21st century lifestyle (as experienced in more economically developed countries) and the lifestyle of the palaeolithic era, which continues to be the blueprint environment for our neurological development. Within that disconnect, seemingly trivial events on social media or within a working environment psychologically equate to severely traumatic or even life-threatening events in prehistory, and this goes some way to explaining our obsession with social approval online. I also attempt to explore this by analogy with physical and behavioural addictions, as seen in examples like nicotine or gambling, where smart technology manipulates users through a dopamine reward system.
I then explore possible solutions to this, discussing the minimisation of dependence on smart technology, and the challenges therein, as well as alternative means of satiating social needs. Ultimately, however, the solution I propose lies in prevention before treatment, focussing primarily on childhood development and education. To this end, I examine constructive methods designed to reinforce self-esteem and a sense of community in young people by working on social skill development, inclusivity, achievement recognition, and the mental health risks associated with pervasively turning to one’s iPhone.
My purpose here is not simply to raise awareness of an issue which, I believe, is already well known, but rather to begin a discourse on constructive, logical solutions to the problem.
The Problem
There is a well-known conundrum in astrophysics concerning the paradox of continued expansion of the cosmos, despite the relative weakness of gravity compared to other fundamental forces, and this has led to a great deal of research into, for instance, dark energy (Joshua, 2008). There is a similar paradox, however, in social psychology, and that is the continued drifting apart from close, meaningful relationships despite a technological revolution in global communication and social media. In fact, one could submit that there is indeed a causal relation, but not the one we all wanted or expected. These technologies were designed to connect humanity in a way never before seen, allowing for the networking and transfer of ideas and information on an instantaneously global scale. This development has occurred so quickly that even I, in my early 30s, have already had the conversation with 18-year-olds about how on earth we communicated across vast distances before emails; ‘we wrote letters’, I said. It has also enabled the acquisition of a level of attention never before possible outside of having a celebrity status. Suddenly, it is possible to create a Facebook account inside of five minutes, acquire several hundred friends within a matter of days, and make every single one of them aware of your every move, every ache and pain and every introspective thought you experience, whether they were even interested or not. It is also possible to galvanise whole communities into solidarity with one’s cause or plight with just a few key sentences. It is also possible to inadvertently, or perhaps even deliberately, incite mass public hysteria or outrage with a single, poorly chosen word. Despite this, clinical depression is on the rise, and more and more we hear reports from individuals, even those with vast followings on social media, saying that they feel isolated, misunderstood and alone (Gunnell, 2020)[1]. How can this be?
The issue largely stems from evolutionary biology. Neurologically, homo-sapiens in the 21st century have little to no disparity with those of twelve thousand years ago, and as such we should look to early palaeolithic societies to inform on where this paradox may originate from (Tuttle, 2021)[2]. Within that context, the trauma of being unfriended, or to lose contact with someone one is in regular contact with, really has only two equivalents in prehistoric society, these being exile and death, the former of which often leading to the death of the exiled individual. This is precisely why, according to our prehistoric brains, it is so vitally important to maintain the approval of those around us, because that approval is all that stands in the way of ostracization, which by definition could be life-threatening (Hawkley, 2010). To say that we are cognitively aware of the difference between the stone age and the 21st century seems to be insufficient here, firstly because we nevertheless often react in a similar way in terms of our neurobiology, immediately triggering our adrenal glands to produce cortisol and raising our heartrate and risk of hyperventilation, as well as adversely affecting our behaviour by impairing cognitive function, but secondly that there is a great deal about what happens at an unconscious level that, when it comes to friends and relationships, we simply do not understand (Hawkley, 2010)[3]. As far as we are aware, and in terms of what we observe, the breakup of a relationship via text may be about as traumatic as coming home from a fishing trip only to discover that one’s mate has been eaten by a crocodile. For this reason, homo-sapiens are compelled to seek out social bonds wherever possible as a matter of survival. This is not unlike a similar epidemic when it comes to our calorific intake and the excess consumption of saturated fats and sugar rich foods, often leading to obesity. Again, a successful hunt yielding rich animal fat reserves, or the discovery of a beehive producing sugar rich honey would trigger the reward centres of our Palaeolithic and Neolithic ancestors’ brains, and for very good reason, as such rewards could be the difference between life and death in an extremely hostile environment (Tuttle, 2021). A mere twelve thousand years is not enough time to completely rewire the human brain to turn off survival instincts millions of years in the making. Therefore, even when we know, at a conscious level at least, that not eating that extra slice of pizza, or putting down that smart phone and actually talking to other people in the room is probably a good idea, it is nowhere near that simple. You can tell a heroin addict to put down the needle all you want; chances are it is not going to happen that easily, because once the body starts to believe, however falsely, that the substance or the behaviour is essential for survival, it becomes incredibly difficult to shift (Griffiths, 1999).
Social media in particular can also be used as a substitute for physical relationships to treat isolation. The efficacy of this treatment, however, is far more dubious, in fact it seems to have a detrimental effect (Gunnell, 2020), in a manner similar to the temporary euphoric effects of alcohol, but in the long-term making the depression worse. The ultimate expression of this is the influencer, where an individual is able to form an incredibly lucrative and profitable career out of sharing one’s personal life on social media and online outlets like YouTube. Ironically, this is big business, and there is no shortage of millionaires as a result of this. However, like any other compulsive activity with the means to turnover vast profits, like gambling, it is surely driven by a material reward system rather than, necessarily, deeper fulfilments such as job satisfaction or the cultivation of meaningful relationships with one’s co-workers (Griffiths, 1999).
What should be most worrying about all of this is that whilst we appear aware of the problem, our reliance on the internet and smart devices is such that there are no obvious solutions or alternatives, because our global infrastructure has been developing around and on top of it just like our use of fossil fuels or farming meat and dairy, which are also extremely problematic to replace. It is all very well admitting your remote job as an online influencer may be leaving you isolated and lonely, depressed even, but at the end of the day you still have that mortgage to pay, and if that mortgage is for a million-dollar mansion, then that is not something that many would be willing to give up just because they’re online therapist tells them that their job is at the core of their unhappiness. The other issue, more broadly, is that remote work is becoming more and more popular and necessary following the new resurgence of global pandemics, where social distancing is used as an emergency response measure (Galanti, 2021). Whilst an international conference with representatives from 30 different countries from across the world holds obvious advantages, if most of those same advantages can be gained in an online zoom meeting, then suddenly that becomes preferable to a physical meeting which risks the global transmission of new viral variants or bacteria, not to mention the CO2 emissions due to air mileage. Similarly, if a worker holds key skills that could be of critical benefit to a business, but lives on the opposite side of the country, then remote work may provide invaluable opportunities for both businesses and employees.
It certainly looks then as though smart technology and the internet are here to stay, and to the contrary will develop even further over the coming decades. Nevertheless, the adverse effects of this are clear and plain to see.
[1] In February of 2020, TV presenter Caroline Flack was found dead in her flat having committed suicide. This was preceded by what many described as a yearlong character assassination in the tabloids following her alleged assault on her boyfriend. The coroner found the case to be suicide after stating that she had a prior long struggle with “fluctuating mental health”, which was antagonised by her public spotlight. Her mother later revealed that she had already been diagnosed with bipolar disorder (Gunnell, 2020).
[2] The relative brain size of Homo has not changed from between 1.8 to 0.6 million years ago. There was a brief increase from this period up to about 35,000 years ago, when it actually began to decrease (Tuttle, 2021).
[3] The effects of loneliness on cognitive function can be demonstrated by its association with personality disorders and psychoses, suicide, impaired cognitive performance and cognitive decline over time, increased risk of Alzheimer’s Disease, diminished executive control and increases in depressive symptoms. This is easily comparable to the long-term psychological effects of post-traumatic stress and bereavement (Hawkley, 2010).
Possible Solutions
There are certainly things which, on an individual level, we can do to mitigate the side effects of isolation as a result of smart technology. Namely, we could reduce our reliance on it for all social interactions and recognise the importance of face-to-face contact. Even within the technology itself, video calls may be preferable to audio only, as at least in doing so facial expressions can be read both ways. Another aspect of this solution could be to think of work not as the primary source of social interaction, instead turning to more local sources like one’s neighbours. This is, in fact, very similar to a more prehistoric social paradigm, in which social interaction and the development of meaningful relationships primarily took place within one’s immediate surroundings (Hawkley, 2010). The key here would be to prevent work, and time online more broadly, becoming all-consuming to the point that other needs, including social needs, are no longer being properly addressed. With regards to time spent online more broadly, the issue of simple boredom is also of significant relevance. We have all taken out our phones and surfed whilst waiting for a train, or even when waiting for a meeting to start, rather than engaging with co-workers who, to top it off, are right there in the room and on their phones as well. This is not easy to rewire either, because whilst the latter may be solvable by attempting to strike up an in-person conversation instead, the other still needs to respond favourably for this to work, not to mention striking up random conversations at train stations with strangers risks a minefield of cultural taboos and potential safeguarding issues. Nevertheless, there are ways of finding plausible excuses for casual, non-agenda-based conversation in public places without ringing alarm bells (Cuncic, 2020).
To use a substance addiction model as an analogy, it is very common to treat both loneliness and isolation as well as long periods of boredom with drugs like alcohol and nicotine, the latter even becoming something of a cultural stereotype symbolising someone waiting for something[1]. This is due to the perceived need to induce a dopamine release in the brain during periods of neural overactivity or inactivity (Hawkley, 2010), neural stimulants, like nicotine, being particularly effective at the latter. The practice of texting or surfing the internet on an iPhone, however, is slightly different, catering instead to the individual’s need to communicate with others in some shape or form due to loneliness. The irony, of course, is that despite being literally surrounded in a practical sense, the individual feels insecure about speaking directly to individuals in close proximity, instead preferring the safety provided by either anonymity or a vast distance. Unfortunately, whilst safer, this form of interaction does not satisfy the individual’s need for meaningful social interaction, because that is not what the brain recognises as such as per our evolution[2]. Consciously recognising the difference should be the first individual step to developing social strategies and behaviours aimed at mitigating online dependency for social interaction. Again, the key here would be to structure one’s lifestyle around the premise that face-to-face contact is as essential as one’s nutritional or exercise needs[3].
Such strategies may be partially beneficial on an individual level, but not every individual is even aware of the problem, much less equipped to treat it on a mass scale. The more optimum solution, surely, involves prevention of mass loneliness in the first place, and this begs the question of what authorities can do in terms of actual policies that can be put forward. Let’s look again at the substance addiction analogy. There already exist innumerable laws surrounding the sale and consumption of alcohol, for example, and far more stringent laws on more addictive substances. However, alcohol, in and of itself, is not overtly harmful below a safe dose, to the contrary, many nutritionists would argue that it can be beneficial (Kaplan, 2000). Similarly, certain behaviours, like gambling, can be beneficial both to businesses in terms of providing revenue and to individual winners, provided that steps are taken to ensure an ethical service rather than exploitation of those who are clearly addicted, which risks the destitution of those customers[4]. However, when it comes to social media, laws should not inhibit online communication, nor censor it ideally, as the ability to network ideas and messages on a global scale is still of universal benefit, to the extent that this is not something we would be wise to sacrifice. Even policing it comes with bitter caveats, as that necessarily infringes on individual privacy and freedom of expression. If the problem lies in prevention before treatment, then the best place to start should be in education. Indeed, it is the youngest who have access to smart technology who are the most vulnerable.
We would, therefore, do well to make education the foremost focus of our preventative efforts to address loneliness as a symptom of smart technology. Luckily, this is something regulatory authorities and governments do have jurisdiction over. For example, even so much as introducing a taught subject such as, ‘social media studies’, which could examine the advantages but also the key dangers of social media usage, in both a mental health and a safeguarding context, could be significantly beneficial to children and teenager’s understanding, providing them with tools to adapt their social strategies and behaviour in a healthier context. Education already takes a leading role in safeguarding against online grooming and cyberbullying, and teachers are ideally placed to introduce class exercises with an emphasis on teamwork, face-to-face communication, and live debates (Agatston, 2007). First and foremost, however, the support network should be there to provide a culture of trust to pupils, and a sense that that school or college has their best interests in mind, including their social wellbeing. As such, signs of social isolation or ostracization should be picked up on alongside signs of bullying, as these are key factors that make individuals particularly vulnerable to behaviours like internet addiction (Galanti, 2021). Boredom, similarly, should be considered in the structure of a pupil’s day, making it as engaging as possible and to minimise long periods where smart technology becomes the only realistic means of passing time. Social reward mechanisms, such as in person recognition by teachers and classmates for work or performances may also be beneficial as a healthier means of facilitating creative expression, and thus developing self-esteem, rather than allowing individuals to rely on sites like Facebook for recognition. Governments would certainly do well to reflect extensively on all of this, and enact policies and systems dedicated to avoiding social isolation and boredom in education environments, which might otherwise become a hotspot for loneliness, depression, and self-doubt.
Ultimately, we would do well to regard loneliness as a symptom of a much deeper psychological problem, that being feeling dependant on the internet and smart technology to express oneself, pass the time, communicate with others, and to feel confident in ourselves. The mitigation of these things via more socially rewarding rituals of recognition for achievements, exercises with an emphasis on developing interpersonal skills and keeping our minds active to replicate the challenging environment our palaeolithic brains evolved to thrive in, should be of global importance now more than ever. This is not only because we otherwise face a pandemic of mental health issues, but it may even be a matter of our own survival as a species. With the approaching challenges of climate change, global pandemics, nuclear proliferation, overpopulation, or the risk of natural disasters on an interplanetary scale, human ingenuity has never been more needed, as there is no app for saving the world from a meteorite[5]. It is absolutely vital, therefore, as we move inexorably towards the 22nd century that we strike the correct balance between maximising communicative potential whilst minimising misunderstanding, disconnection, and distraction by trivialities. This can only be achieved by working towards a greater understanding of the relationships between our technology and our psychological development, starting in childhood, and how that affects our ability to communicate with others on a meaningful level. It is entirely possible to get this balance right, but of course, it’s all in the dose.
[1] By all means look for the next individual smoking a cigarette or vaping whilst waiting at the next bus stop you pass.
[2] A particularly worrying expression of this is in compulsive use of online pornography, in which a popular theme is searching for the ‘girlfriend experience’, in which attractive women roleplay being in a relationship with the viewer. Of course, the woman in question is an actress, and so the intimacy is not real, thus eliminating the risk of breaking up with the fantasy girlfriend, but also providing none of the genuine love or intimacy that the customer desperately needs (Milrod, 2012).
[3] It is already widely recognised that if one’s job involves sitting at a desk for eight hours a day, for thirty-seven hours a week, then ordinarily this will not fulfil one’s basic cardiovascular needs in terms of exercise. Fortunately, as this is widely understood, most individuals in such positions do make efforts to exercise in their spare time to compensate for this detriment (Galanti, 2021). The same could be done for face-to-face contact.
[4] Again, this is something regulatory gambling authorities would do well to address in order to sustain individual customers as an ongoing source of revenue for casinos, rather than as merely a disposable one-time pay-out.
[5] If any of this sounds familiar, then I direct you to the 2021 film Don’t Look Up, directed by Adam McKay, in which (spoiler disclaimer) a meteorite similar to the proposed object responsible for the Cretaceous-Paleogene Extinction Event some 66 million years ago, wiping out most large species of dinosaur and megafauna on earth at the time, threatens to wipe out human civilisation. Unfortunately, due to breakdowns in global communication, permeated by a toxic media environment that craves exciting narratives over rational solutions to problems, no credible efforts are made to prevent the disaster, leading inevitably to humanity’s extinction. The film is a political and social satire of global inaction in the face of overwhelming scientific evidence of the catastrophic effects of global warming.
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