Commercial Copywriting & Digital Strategy

In high-stakes sectors like BioTech and Life Sciences, “creative” copy is a liability if it isn’t anchored in clinical accuracy and regulatory logic. My methodology bridges the gap between performance-driven marketing and the stringent requirements of medical affairs.

1. The “Logic-First” Value Proposition

Drawing on my PhD in the Philosophy of Language, I treat a value proposition as a logical proof.

• Regulatory Alignment: At RFA, I specialised in auditing marketing copy against Clinical Study Reports (CSRs) and SmPCs.

• Evidence-Based Persuasion: I ensure that every commercial claim, especially for a global pharmaceutical giant, is supported by a verifiable “data trail”.

• Stakeholder Mapping: I tailor the narrative architecture to satisfy the divergent needs of HCPs, procurement leads, and patient advocates.

   

2. Performance Marketing Under Regulation (ABPI & FDA)

Marketing in pharma isn’t a “move fast and break things” environment. It’s a “move fast and remain compliant” environment.

• Veeva Vault Mastery: I am certified in Veeva Vault PromoMats, allowing me to integrate directly into your internal Review and Approval (MLR) workflows.

• The RFA Legacy: My 1.5-year contract at RFA involved developing content cards, slide decks, and brochures for the biotech sector, all delivered under the watchful eye of ABPI, FDA, and MHRA regulations.

• Risk Mitigation: I identify potential “red-flag” promotional language early in the drafting phase, reducing the friction between marketing and legal teams.

   

3. Conversion Rate Optimisation (CRO) with Scientific Rigour

At Venture Beyond, I applied the scientific method to e-commerce, using A/B testing and data-driven insights to optimise landing pages for cosmetic and D2C brands.

• • Data-Driven Narratives: I utilise media-buying data to identify high-converting “hooks” and iterate on them with linguistic precision.

  • Full-Funnel Logic: One strategy I presented on behalf of Venture Beyond didn’t just drive clicks; it engineered a 30% revenue increase by aligning brand storytelling with user intent across every digital touchpoint.

  • Efficiency at Scale: Yes, I know I leverage Large Language Models (LLMs) to enhance workflow efficiency, ensuring high-volume output without sacrificing the nuanced accuracy required for regulated industries (provided these are never exposed to proprietary data; that’s really important!).